Direct Mail for the Southfork Frost Festival. If you are reading this before November 17 then you gotta come; if you are reading this after, oh man did you miss out.
The idea behind this ad is that a person would pay less for the home they want thus leading to frivolous expenditures, which may include purchasing a gold necklace for your dog (referred to in the ad as swag). I tell you this just in case you did not get to the place where I was trying to take ya.